Bitauto Original What is it like to love a car brand? It is the endless joy of galloping thousands of miles, and the warm companionship deep in the soul.

Just like the owners of Dongfeng Honda, they hold tightly to the creed of "Once a Honda, always a Honda" in their hearts. Many of their fans connect with like-minded friends through the modification culture and racing culture, and find the joy of life worth loving.

On December 2, Dongfeng Honda officially set up a "home" for millions of fans and officially launched a new user brand "Benjia", allowing Dongfeng Honda's 8 million fans to have a common identity - "Benjia" ".

The new user brand "Benjia", "Ben" is not only taken from the "Honda" origin, but also represents the "essence" of making cars and the "original heart" of adhering to providing joy. “Home” means a safe place for users.

In the future, "Benjia" will not only be the home base of Dongfeng Honda, but will also play a connecting role, bringing more diversified high-value services to "Benjia" and committing to building a new ecosystem for users.

In order to create an advanced service experience for users, our brand will cover all touch points of the family's entire life cycle from the four dimensions of "family experience", "family service", "family community" and "family growth". Carry out changes and optimizations to build a complete user ecosystem.

Home experience: Dongfeng Honda's channels will be iteratively upgraded. From space design to service model, the home concept will be continued to create an experience space and communication interaction for users to "feel like home".

Home service: that is, an all-round upgraded service experience. Through the "six home services" such as all-round housekeeping, full-speed maintenance, full transparency, full high-quality guarantee, full-time guarding, and full selection, users can enjoy all-round, full-time, Full speed, full excellence, comprehensive and wholehearted service experience;

Benjia Community: Build an online/offline integrated Benjia community through the Dongfeng Honda APP online platform;

Own family growth: A plan created for users’ personal growth will give full play to the creativity of the owner and achieve co-creation between the brand and users.

Gou Tiansheng, deputy general manager of Dongfeng Honda Automobile Co., Ltd., said: "Our brand is Dongfeng Honda's persistence and continuation of its user-centered creed. On the one hand, it explores new communication models, and on the other hand, it persists in not forgetting its roots. Through new Use the form of communication to build good user relationships, understand each other, get closer, and describe the Dongfeng Honda family with love and companionship. ”

Top star Daniel Wu airborne at the press conference to cheer for Dongfeng Honda and share his car-using life with everyone, pushing the atmosphere of the entire event to a climax. Riders Xie Xinzhe, Jack Young, Gao Gao and others who represented the Dongfeng Honda Team in the TCR event stood up to help and told the passionate stories of the team, arousing countless resonances.

This year coincides with the 20th anniversary of Dongfeng Honda. In the past, it attracted 8 million fans in China with its advanced technology, reliability and practicality. These 8 million fans are Dongfeng Honda’s huge invisible assets and the largest potential consumer group in Dongfeng Honda’s electrification era.

Standing in the window period of new energy and intelligence, Dongfeng Honda is accelerating towards a new era. According to the plan, by 2025, Dongfeng HondaThe proportion of electrification will reach more than 50%, and fuel vehicles will no longer be launched after 2027. A total of more than 10 pure electric models will be launched before 2030.

To this end, Dongfeng Honda has rapidly built the e:NS pure electric brand, the e:HEV/e:PHEV strong electric smart hybrid technology brand, and the new new energy brand "Lingxi" in the past year or two, focusing on EV, HEV, The three major technical routes of PHEV meet the diverse needs of different users.

Honda also said that although the power source has changed (switching from internal combustion engine to electric motor), when you drive a Honda car, you can still feel that it is a Honda . Driving pleasure is Honda"s strength, and it will not be easily lost even in the electric era. No matter how the times change, Dongfeng Honda always adheres to its original intention and creates products that delight consumers.

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