At CES2022, the BMW Group made a stunning debut with a number of innovative digital achievements, including four new theme modes (My Modes), BMW suspended giant screen (BMW Theater Screen), and BMW electric vehicle sound wave simulation (BMW IconicSounds Electric). , and "electronic ink" technology (E-ink).

Creating a "BMW Mobile Private Cinema" to open up a new dimension of in-car entertainment experience in the luxury market segment

At this exhibition, BMW released for the first time "Cinema Mode" future in-car entertainment system. In "Cinema Mode", BMW uses the "BMW Theater Screen" to turn the rear space into an exclusive private theater. Through the adjustment of lighting and sunshades, 5G interconnection provides high-speed and smooth playback, creating a unique experience for users. An unparalleled luxury in-car entertainment experience.

In terms of hardware, the "BMW Suspended Giant Screen" is equipped with a 31-inch ultra-wide panoramic display with a resolution of up to 8K, which is cleverly integrated into the car's canopy system , which extends from the headliner to the front seatbacks. The entertainment content on the screen can be played in a variety of 16:9, 21:9 and even 32:9 formats, supplemented by the Bowers & Wilkins 4D diamond surround sound system, bringing users an excellent immersive entertainment experience.

The screen inclination and the position of the touch screen areas on both sides are designed just right, so users can sit comfortably and operate easily. The BMW suspended giant screen has also undergone multiple crash tests, providing valued BMW customers with peace of mind and an immersive digital journey while ensuring the safety of passengers. In terms of content, BMW has collaborated with Amazon Fire TV to provide users with a wealth of cutting-edge entertainment content. In the future, BMW will also collaborate with local Chinese suppliers to provide in-car entertainment experiences that meet the preferences of Chinese users.

BMW releases four new My Modes theme modes to create a full-sensory immersive experience for luxury travel

In 2021, BMW will rely on driver-centered design and brand-new people-car Relationship, as well as advanced software, hardware and interconnection functions create the new BMW iDrive. The new BMW iDrive establishes a more personalized relationship between the driver and the vehicle, creating a unique experience throughout the journey. With the release of the new generation of BMW iDrive, BMW took the lead in launching three theme modes (My Modes) - Personal, Sport and Efficient.

BMW has released four new theme modes, namely "Relax", "Expressive" and "Digital Art" ), and "cinema mode" (Theatre). The new "theme mode" brought by BMW this time goes beyond traditional user interface design and creates an immersive tactile, auditory and visual experience for users to create a multi-sensory immersive experience. The newly carved and exquisite interface is perfectly presented in an artistic form on the integrated floating curved screen, and the contagious design is vividly interpreted with the visual effects of intricate light and shadow, and light and dark changes. "Relax" and "Expressive" will be launched in the second half of 2022, at which time users can obtain new theme modes through OTA remote upgrade.

"Soothing Mode" is inspired by nature. The main color of the user interface visual design is elegant and gentle "light cyan", emphasizing the comfortable and comfortable state. The two experience modes, day and night, can be selected at will, interpreting a completely different driving experience for users.

"Dynamic mode" has its own slogan - light up the night sky. Visual effects full of vitality and color collide with each other and jump out. The main color is "lively yellow", supplemented by dark blue, which is inspired by the different colors and flashing lights in the city at night. In the harmony of the two colors, a vibrant and emotional theme pattern is born. It uses dreamy and flowing artistic patterns to demonstrate the unique expression of "joyful mode" in every overlapping transformation of the picture.

In addition, the BMW Group announced that it will join forces with Ms. Cao Fei, an internationally renowned multimedia artist and the designer of the 18th BMW Art Car, to create a “digital art Pattern” (Digital Art). BMW thus becomes one of the first automakers in the world to apply digital art to its cars.

BMW electric vehicle sound simulation releases a new work, creating an inseparable emotional bond between the car and people

BMW Group Together with the internationally renowned composer Hans Zimmer, winner of Grammy, Oscar and Golden Globe awards, we successfully created the sound of the electric future - BMW IconicSounds Electric), while developing groundbreaking sound effects for BMW electric vehicles, it also creates an inseparable emotional bond between the driver and the vehicle.

Outside the car, BMW has specially designed a pedestrian acoustic warning function (AVAS) to allow pedestrians to sense that there are vehicles approaching nearby to ensure safety. In the car, BMW has designed exclusive sound effects for each "theme mode". Each sound effect has a rich sense of layering and matches the visual effects presented in different "theme modes". For example, if you select "Soothing Mode", the sound effect is intended to relax the driver and passengers, and the vehicle will become a comfortable mobile oasis. The driver and passengers will be surrounded by a warm and relaxing sound, and experience a calm and leisurely journey; "Joyful Movement Mode" Next, the sound effects focus more on the emotional expression of the driver and passengers..

To this end, BMW and Hans Zimmer reinterpreted the sounds of traditional musical instruments such as violins, French horns and other orchestral instruments to present them with a more futuristic feel This method creates an atmosphere that is more magnificent, freer and closer to the emotional expression of drivers and passengers. BMW electric vehicle sound simulation will be first installed on the innovative BMW i4 in the first half of 2022, and will gradually be applied to more BMW electric models in the future.

BMW actively explores new directions and possibilities for sustainable development and pioneers the application of "electronic ink" technology

The personality displayed by BMW's new digital technology Transformation is not limited to the interior of the car, but is also “exposed” on the surface of the car body. At this exhibition, BMW showed a latest research result. Using the unique technology of "electronic ink", the one-click color-changing function of the car body is successfully realized on the innovative BMW iX. "Electronic ink" contains millions of transparent microcapsules, which are only the thickness of a hair in diameter. Each microcapsule contains a negatively charged white pigment and a positively charged black pigment. By controlling the electrodes on both sides of the microcapsules, the desired color can appear on the car body surface. BMW manufactures "electronic ink" of different sizes based on the changes in the pattern and the curvature of the car's surface, and then fixes it on the car, and finally achieves one-click color change through electrode changes.

In addition, "electronic ink" not only changes the color of the car body, but also helps reduce energy consumption, providing new exploration directions and thinking for sustainable development. What's more worth mentioning is that the changeable body color can help improve the comfort inside the car and reduce the energy required by the electrical system. For example, compared with black, white surfaces can reflect more sunlight. If the car body color is changed to a lighter color, the impact of strong external sunlight and high temperatures on the interior of the vehicle can be reduced accordingly, and the center console, instrument panel and other interior interiors can be prevented from overheating. . When the temperature is low, turning the car body into a darker color can help absorb more heat from the sun, reduce the energy consumption required for air conditioning heating, and effectively increase the electric cruising range.

BMW uses "electronic ink" technology to continuously explore the possibilities of user personalization and sustainable development. In the future, BMW's digital experience will rely on this innovative technology to integrate more real and virtual effects to meet users' needs for free expression of personality.

Editor in charge: Xu Yuexiang