Recently, it was learned from relevant channels that at the Bernstein strategic decision-making meeting held on Wednesday, Ford CEO Jim Farley said that the manufacturing cost of electric vehicles is expected to decline in the next few years, possibly as low as $25,000 (approximately $167,350). RMB), andas prices gradually drop, price wars within the industry will be inevitable.

Take Mustang Mach-E as an example. The current starting price in the United States is about US$45,000, of which the cost of the battery pack alone is US$18,000 is a very high proportion, so it is very difficult to reduce prices when battery prices remain high.

But Farley believes that battery costs will eventually drop in the future, and the magnitude will be very significant. In addition to external reasons, Ford is developing the next generation electric vehicle platform, which will bring about significant cost reductions. In addition, it is also preparing to cut costs. Distribution costs and advertising will leave a lot of room for price reductions.

As for low-price electric vehicles, car companies such as Tesla and Volkswagen have also been exposed in the past, but it seems that it will take time to truly implement them in the future, so continue to pay attention.

Editor: Wang Yifei