Recently, Genesis officially released the Genesis GV60 Magma model, and also announced the establishment of its Magma sub-brand. GenesisMagma plans to broaden the Genesis brand product line, marking the beginning of the brand's move into the field of high-performance models. Genesis' goal is to develop high-performance models based on the existing product matrix, covering every mass-produced model, taking into account both aesthetics and performance experience.
It is worth mentioning that in addition to the GV60 Magma, Genesis also released the G80 Magma, which is only available for the Middle East market and is limited to 20 units. At the same time, the high-performance brand also owns the GV80 Coupe concept car released as early as April 2023, and the Genesis X Gran Berlinetta concept car released in December 2023. Currently, a total of four cars make up the Magma high-performance brand. product line. The above models will be officially unveiled at the 2024 New York Auto Show.
Among them, the Genesis GV80 Coupe concept car is the Magma brand's first coupe SUV and the first model to use Magma's iconic lava orange. On this basis, Genesis launched the mass-produced GV80 Coupe model. In the Chinese market, GV80 Coupe announced pre-sale in March 2024 and will be launched in April 2024.
Genesis GV60 Magma
Genesis GV60 Magma concept car will become the first high-performance concept car under Magma to enter the mass production stage. This car is an upgrade based on the GV60 model, and has been upgraded and optimized for battery and motor. In appearance, the new car's front enclosure adopts a double-layer through-type heat dissipation opening design, and is embellished with three-hole vents on the top. Side spoilers are also equipped on both sides of the front enclosure to further enhance the sporty atmosphere.
The new car uses the unique lava orange paint of the Magma series, is equipped with wide-body wheel eyebrow decorations on the front and rear fenders, and is equipped with 21-inch double five-spoke wheels with aerodynamic design, integrated The wheel arch design helps reduce kinetic energy consumption and improves the cooling efficiency of the cold brake system. In addition, the hidden A-pillar design of the new car shows the visual experience of a suspended roof.
In the rear part of the car, the roof of the new car cleverly uses a fin design to control the airflow and guide it to the rear wing, which can not only generate rear downforce but also ensure smooth airflow movement. The rear is equipped with a large spoiler design, and the rear enclosure adopts a more complex structure and is equipped with a large rear diffuser device.
In terms of interior, the new car will continue the design concept of the GV60. On this basis, it will be equipped with bucket seats with seat backs in the same color as the body, and will be wrapped in NAPPA leather and suede, supplemented by double diamond stitching. , also using Magma’s iconic lava orange and titanium gray colors. In terms of power, this model still uses a dual-motor four-wheel drive system, but the maximum power will be increased, and the control aspect has also been optimized, bringing a better driving experience.
Editor: Graduation